Our Story

BRAND STORY:

The brand was birthed out of the knowingness women do not get to fully express their true selves and enjoy their lives or what they have worked hard for due to a lack of safety. This safety is lacking in oneself, in environments they step into, and everywhere they go. Safety is a basic human need. We can consciously agree women face dangers outwardly in the world today. Yet, there are layers deep in the unconscious inner world that do not feel safe either, keeping them from enjoying their lives to the fullest. The body keeps score. When she does not feel safe internally, she cannot soften to receive and enjoy life’s gifts. Simply looking at the female anatomy, you will see when a woman is not safe. She cannot surrender, soften and receive pleasure or enjoyment of her current lived experience. On the outside, life can look pretty and perfect, but on the inside she is disconnected with her true essence. When she reclaims her displaced body as her home, she is experiencing the comfortable and coziness of the now. Her external world does not have to change, it is embodying this feeling and experiencing confidence everywhere she goes. A new found safety becomes the baseline. The unconscious no longer runs old fear narratives and her current reality becomes better than she ever anticipated. In turn, she is able to make empowered decisions, take inspired action, and make moves in a direction that is fueled by comfort, confidence, and true safety within oneself.